| Address | : | 94B Jalan Senang, Singapore 418469 |
| Tel | : | +65-64427966 |
| Fax | : | +65-64487016 |
Website: www.highfresh.com.sg
ISO 9001 HACCP
About Us
" Quality, sincerity,
credibility and respect for customers - that is the motto of the Madam
Hong Ying Lien, Chief Executive of High Fresh Trading Pte Ltd. The
company undoubtedly enjoys 70% market share in the local crabs wholesale and
retail market for a solid twenty years.
High Fresh Crabs is hugely popular in Southeast Asia with partners
from Hong Kong, Japan, Taiwan, Indonesia, Vietnam, Sri Lanka, and South Africa.
This stems from its imposing manner, extensive networks, and excellent
services.
The first seafood wholesale company to be locally certified HACCP for food
safety and ISO9001: 2008, High Fresh operates on sincerity and
practicality. Its delivery services taken within half an hour from each phone
call; and unconditional replacements of goods with quality problems are
guaranteed.
Being the first comes
in more than one form, High Fresh is also the pioneer to
introduce hairy crabs locally. Over the years, it satisfied the taste buds of
local gourmets with a variety of crabs. Singapore is a gourmet centre, and most
familiar to locals are chili crabs and black pepper crabs. Ms Hong travels the
world to select these high-quality, fresh crabs.
"Never provide stale products, never put the reputation of High
Fresh in jeopardy", is what Ms Hong closely abides to. When tons
of crabs died while she was still grappling with the handling of hairy crabs
for local promotion, this belief led her to discard all the crabs in stock
despite the incurring of huge losses. It paved the way for the future
development of High Fresh, and the company is better than before
each and every day.
Failure is not an option to Ms Hong, her devotion and unyieldingness giving
High Fresh a strong foothold in the local industry. "One will be rewarded
so long as one does one's utmost", she said.
This is a woman who only has confidence for the future, a Successful
Entrepreneur wit almost two decades of experience. She wants to give back to
the country that has shown her grace, and you can be assured that the name High
Fresh Trading Pte Ltdwill continue to be put on a pedestal in the market.
"
Messages by,
Hong Ying Lien
Chief Executive of High Fresh Trading Pte Ltd
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" Quality, sincerity,
credibility and respect for customers - that is the motto of the Madam
Hong Ying Lien, Chief Executive of High Fresh Trading Pte Ltd. The
company undoubtedly enjoys 70% market share in the local crabs wholesale and
retail market for a solid twenty years.
